Not logged in before? Slow-motion, artfully imperfect food, mists of flour, dark backgrounds… we know the product before we see it (see also: Sainsbury’s black-and-white-and-orange efforts). Kitchen/Cooking. Ontdek het zelf! Lurpak. Cooks, you can watch all the cookery shows, own all the cookery books, follow every foodie, and pin all the food you want, but you’re not a cook until you cook. Rosy Paws Edinburgh. Computer Company. Mi volt előbb: a finom étel vagy a Lurpak? Lurpak levert al meer dan 100 jaar de heerlijkste boter van hoge kwaliteit. By Mark Dishman 2020-03-13T11:20:00+00:00. © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved. Once your entry has been uploaded, it will be listened to by a team from The Bourne Consultancy. What we put in. The brand did bring in a new voiceover talent this time: Swedish actor Mikael Persbrandt. A voiceover by ‘Food God’ Mikael Persbrandt exhorts viewers to pick up their spatulas and sate their cravings by rustling up some home-cooked delicacies. Food & Beverage Company. Delve into our proud, passionate history. However, aligning Lurpak with a higher purpose helps give the work a more meaningful connection to its audience while continuing to expand its distinctive brand world," Tom Bender and Tom Corcoran, creatives at W+K London, said in a … The shortlist will then go to the judges. Read the full story. Featuring a voiceover from Lurpak’s new ‘Food God’ Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food. The Danish butter brand is building on its self-penned label as the Champion of Good Food by positioning the humble kitchen as the engine room of change with Where There Are Cooks, There is Hope. In 2020, we all know what it feels like to have the weight of the world resting upon our shoulders. Don’t forget to see the old Lurpak commercial “Adventure Awaits” with The Space Odyssey theme: Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. Salt Water Seafood. By continuing to browse our website, you accept our use of cookies. The playful ad is full of sumptuous food shots, with a dramatic voiceover by Swedish actor Mikael Persbrandt, and aims to inspire more people to cook food from scratch. Its Danish-accented voiceover man helps, too. Lurpak has demonstrated its hunger for kitchen dominance with the launch of a delicious advertising campaign designed to inspire home cooks to don their aprons and start producing dishes of their own. Its Danish-accented voiceover man helps, too. 1 talking about this. It’s time to set sail for something totally new and fresh. The sandwich-themed roadshow experience focuses on hands-on trial of the new product, offering visitors the chance to make their own breakfast or lunch sandwich, within a self-contained chilled unit featuring three distinct areas. 97 likes. The final selection will then be invited to London for a recording session before the ultimate winner is announced. Paid for by Costa Coffee, by Coca-Cola European Partners. Lurpak® has held its position as the most delicious premium butter for over a hundred years. Active Your Body. In 1985, Lurpak launched a television campaign for the United Kingdom featuring Douglas, a trombonist made from butter, trying to play the famous classical composition Flight of the Bumblebee by Rimsky-Korsakov at the end of each advert spot (usually being stopped by the voiceover "Not now, Douglas! Christian Fischer, Lurpak Vice President at Arla Foods, said: “Lurpak’s new campaign is bringing a much-needed sense of hope back into kitchens across the world. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. “Families that cook are proven to have better relationships, cooks reduce food waste, they make healthy delicious, and can even cure the dreaded hangover - ‘Where There Are Cooks, There Is Hope’ celebrates how cooks can have a positive impact on the world around them and wants to inspire more people to cook.”, Tom Bender and Tom Corcoran, Creatives at W+K London, added: “It’s scary working on such an iconic brand that has defined an entire category. There’s even time for a food waste/wonky veg message, with rude-looking carrots and “back-of-the-cupboard onions” saved by Lurpak’s legends. It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads. By gundri aman Tuesday, March 10, 2020 Dazzling. In Lurpak’s latest effort he attempts to persuade us that cooking is an act of everyday heroism. Helping publishers increase engagement, improve monetization and drive new audiences. And yet, heroes are closer to home than we thought. Related Pages. Let’s break the routine. However, aligning Lurpak with a higher purpose helps give the work a more meaningful connection to its audience while continuing to expand its distinctive brand world.”. By continuing to browse our website, you accept our use of cookies. Wieden + Kennedy closed out the 2010’s on a high after being named as The Drum editorial team’s agency of the decade, an honour bestowed in recognition of the agencies unique contributions to the past decade; greased in large part by Lurpak. The voice over of Rutger Hauer and directed by Juan Cabral. Providing great companies with the recognition they deserve. Life Strength Fitness. Cooks can “heal the sick, feed the masses and raise the dead” we’re told, over arch, beautifully arranged tableaux of poorly husbands and hungover housemates. Lurpak, Warsaw, Poland. Fitness Trainer. A voiceover by ‘Food God’ Mikael Persbrandt exhorts viewers to pick up their spatulas and sate their cravings by rustling up some home-cooked delicacies. The Voice 2020 - FINALE : ABI est le grand gagnant face à Gustine, Tom et Antoine ! W+K Adds Hope to the Recipe in Latest Dazzling Ad for Lurpak Butter - Muse by Clio Salvation through creation is hardly a new idea, but the new spot nicely melds the idea that cooking is emotionally inspiring with the more concrete notion that home cooks can make the world better by personally limiting food waste. Lurpak. In the Lurpak campaign, you’ve created the perfect ‘why’. People. A godly voiceover by Mikael Persbrandt attempts to inspire viewers to pick up their spatulas create some home-cooked delicacies. A faux-Gregorian chant – themed around the word ‘yum’ – adds a quasi-religious air. Dog … Lurpak starts a new campaign to encourage people to be creative in the kitchen. Original rip: Adam Beckwith https://www.youtube.com/watch?v=fX4mB5nwtHs Aardman Animations The dairy co-op said the packaging innovation was the block butter category’s first since 1957, When the temperature rises above 30C – as it did during last week’s mini heatwave, Popchips’ UK TV debut shows off the brand’s optimism. This article is about: World, Ads We Like, Marketing. Whatever you're cooking, Lurpak® will bring out your flavours and complement your recipes. "), in tribute to Arthur Tolcher's appearances on the television show Morecambe & Wise. 1.1M likes. Page created - May 16, 2020. By continuing to browse our website, you are agreeing to our use of cookies. It is sold in seventy five countries worldwide, ... (usually being stopped by the voiceover "Not now, Douglas! Featuring a masterful voiceover from Lurpak’s new ‘Food God’ Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food. W+K Adds Hope to the Recipe in Latest Dazzling Ad for Lurpak Butter - Muse by Clio Salvation through creation is hardly a new idea, but the new spot nicely melds the idea that cooking is emotionally inspiring with the more concrete notion that home cooks can make the world better by personally limiting food waste. “Where there are cooks, there’s hope,” our Danish inspirer concludes. For a start it’s set in a world where people work, together, in an office, This more grown-up ad sees the sprinter frolicking around with a load of balls, A woman sits at her desk in what could conceivably be a home office, sighing with boredom, TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020, The Grocer Own Label Accreditation Scheme, Optimistic Popchips focuses on fun in UK TV debut, McCoy’s beast brings out the flavour in Fire Pit crisps, Colonel Lineker helps answer Walkers’ KFC question, Galaxy’s dancing fabrics showcase brand’s new look, Sainsbury’s black-and-white-and-orange efforts, Duck's delight: Lurpak saves little quackers, Shopify and TikTok team up to boost merchants’ video ad sales. Shut. “Spread it, baby!” he hoots at one point’ Direct to consumer / E-commerce / Data & privacy / Martech / Social Purpose. No comments. The Cafe Royal. By continuing to browse our website, you accept our use of cookies. Lurpak "Where there are cooks, there is hope" by Wieden & Kennedy London. Read our cookie policy for further details.. Show settings Close We’re going freestyle” – tells us a voiceover in the commercial. MineNmiX. By gundri aman Monday, March 9, 2020 Dazzling. 1,659 talking about this. Pub. A voiceover by ‘Food God’ Mikael Persbrandt exhorts viewers to pick up their spatulas and sate their cravings by rustling up some home-cooked delicacies. Let’s turn our imaginative ideas into reality. Christian Fischer, Lurpak vice president at Arla Foods, said: “Lurpak’s new campaign is bringing a much-needed sense of hope back into kitchens across the world. Topics include: Read our cookie policy for further details. Quite the same Wikipedia. Nehéz elképzelni egyiket a másik nélkül. The Latest news for the marketing & media industries. Register for FREE guest access today. "It's scary working on such an iconic brand that has defined an entire category. Explore the latest, and greatest, creative work from around the globe. Cookies are necessary for us to give you the best experience. Read our cookie policy for further details.. Show settings Close Piccolino Edinburgh. Christian Fischer, Lurpak vice president at Arla Foods, said: “Lurpak’s new campaign is bringing a much-needed sense of hope back into kitchens across the world. Because you had a strategy. Discover how we make Lurpak®. Personal Coach. Creating compelling content your customers will love. The film will run across markets including the UK, Australia, Greece and Scandinavia, and is … Featuring a masterful voiceover from Lurpak’s new “Food God” Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food. This website uses cookies. Rutger Hauer's Lurpak Spreadable advert ‘It’s Ready Steady Cook meets Whiplash, and would be unbearable were it not for Hauer’s scat commentary. The film is running across markets including the UK, Australia, Greece and Scandinavia, and is supported by print, digital and social advertising. With every pan out the cupboard and a full table waiting, it's time to step up and show every dish who's boss. Slow-motion, artfully imperfect food, mists of flour, dark backgrounds… we know the product before we see it (see also: Sainsbury’s black-and-white-and-orange efforts). TV commercial for Lurpak butter from Wieden + Kennedy London. Features providing insights into the marketing industries. Clients; News; Lurpak is launching a sumptuously shot, epic brand campaign to encourage people across the globe to take up their spatulas and cook good food from scratch. Food Stories Discover good food ideas with Lurpak ® Wednesday, September 26, 2018 Sumptuous Seafood recipes. Alandas Scottish Seafood. The spirited film will run across markets including the U.K., Australia, Greece and Scandinavia, and is supported by print, digital and social advertising. And what we leave out. The new Lurpak TV commercial is awesome and it was created by the agency Wieden + Kennedy, London. Local Service. Visit www.lurpak.co.uk for all Lurpak updates and channels. My nie pytamy, co było pierwsze: dobre jedzenie czy Lurpak. A Spice Palate By Allison . Winners to be announced in the new year. Italian Restaurant. Name; Email; Cookies are necessary for us to give you the best experience. Show settings Close. It’s a tricky one to pull off, but Lurpak has found an instantly recognisable visual style for its ads. We’re convinced. March 09, 2020 Register now to receive the Lurpak newsletter - dishing up inspiring ideas, exciting competitions and new food adventures every month . Holding events to support, inform, challenge and advise. Take a fresh approach to raising your profile with potential clients. You can learn more about cookies by visiting our privacy & cookies policy page. March 9, 2020 Lurpak brings hope to the kitchen. 1.1M likes. It's here. The deadline for entries is midnight Sunday 13th December 2020. Search 2,345 jobs in marketing, advertising, creative and media. Lurpak is a Danish brand of butter owned by, Arla Foods. Why does the camera swoop around, why do we mimic action movies and sci-fi flicks, show explosions and infernos, and use the epic words in the voice over? Cookies are necessary for us to give you the best experience. It is beautiful created, full of emotions and I can feel flavors seeking to leave the TV. NEWS - Samedi 13/06/20 - 23:36. It was created by Tom Bender … “Ladies and Gentlemen, today we’re going to try something a little different. Devised by Wieden + Kennedy the fun minute-long advert will run across the UK, Australia, Greece and Scandinavia, setting taste buds tingling in concert with associated print, digital and social advertising. 9,700 Followers, 567 Following, 484 Posts - See Instagram photos and videos from Lurpak (@lurpakuk) Just better.

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