Join the DZone community and get the full member experience.January is the perfect time to rethink your monetization strategy and map out new milestones for the year. Hyper-casual games, for instance, are an especially fertile ground for cross-promotion via ads and this strategy can even help them go viral.Obtaining useful insights into your customer’s behavior and selling this data to other advertisers or major analytics companies is another great way of gathering additional income off your app. So you should make the most of what the industry gives you right now. After advertisers and brands have revealed that in-app inventory performs well, they started to shift their budgets from the web to apps in 2018.App Annie estimates that in-app advertising spendings will triple and reach $201 billion by 2021. The smart banner is an upgraded version of a standard mobile banner. The forecasts for mobile app ad revenue are expected to grow significantly and surpass in app purchases.This strategy refers to buying virtual content and additional features.

And, if you’re ready to get started on a more advanced monetization track,

When your app reaches at least 50,000 DAU, add a data monetization SDK to your app and enjoy your earnings.There are two different ways to monetize your in-app data:First, the data can be sent to the data collector directly. They don’t affect UX or user’s loyalty while maintaining as an ever-growing mobile app monetization driver. So you will receive payments for the same users again and again.The SDK for mobile app monetization with data is only 50Kb and it doesn’t provide battery or memory consumption.Data monetization doesn’t affect your existing SDKs. It will drive them to ensure that they only work with mediation or header bidding partners who can offer an efficient monetization stack and provide a unique path that’s differentiated through enriched user/inventory insights and transparent auction mechanisms. The more non-personal data they bring together, the more precise it becomes. This will help you count how much your app can earn with data monetization. In 2019, these are the trends we believe will continue to shape the app monetization landscape. This is why apps with a significant number of daily active users (DAU) have a higher priority for data collectors. In-App Purchases. The quality of users’ data is able to reveal hidden insights about consumers. One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. We also wanted to dive deeper into other components of the monetization world. Free Resource Choose any of the three mobile app monetization strategies and let it bring never-ending revenue to your pockets.Published at DZone with permission Mobile apps have access to a tremendous amount of user data. Data monetization has nothing in common with personal information. The strategies for accomplishing this are varied, as there are paid apps, in-app purchases, advertising, and other options. While our analysis captures the major app monetization strategies in 2019, we do not capture all of the ways in which the App Store ecosystem facilitates sales or all of the benefits created by apps.

These numbers will help you relax: the on gaming apps is $0.32/user, and $2.68/user on shopping apps. This is why CPMs for in-app impressions cost more than web traffic.

If you decide to take on mobile app monetization with data in 2019, start growing your users base today. Of course, in-app header bidding is just part of the picture. When he's not out devouring hummus (he's addicted), he is spending his free time developing, modding and scripting for games, carpentry and excercising. Mobile App Monetization Strategy #2: Reconsidering Good Old In-App Purchases are one of the best mobile app monetization strategies to bring your revenue to the next level. App monetization with data consumes neither memory nor battery of user’s device. Each chart indicates the respondent group that answered the question. They have more or less the same functions, but one of them is free, and the other one is paid. When creating a specific SDK for the app developer, they will put all their supply into it.

In addition to opening new ways for income, this gives you access to people’s email addresses which you can then use for additional marketing campaigns and customer engagement.Signing a partnership or a sponsorship deal with another brand or advertiser can increase both your own and your partner’s user base, allowing you to earn more money. Uncover insights about your market and customers through mobile data and researchFuel Campaign Performance with Laser-Focused TargetingReach audiences at scale programmatically on premium in-app inventory Scale your mobile growth with an outcome-driven platform

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