Kleine bureaus hebben tenslotte geen marketing machine en willen dat de klant voor hen kiest om wat inhoudelijk de toegevoegde waarde voor de klant is. Blue Ocean Strategy vs. Red Ocean Strategy. The strategy canvas is a central diagnostic tool and an action framework of blue ocean. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. Their trendy facilities were designed to attract the high-end health club set with investment costs for a traditional full-service health club then running from $500,000 to more than $1 million, depending on the city center location. The result of reducing and focusing service on the essentials was that prices fell to a fraction of the cost of a traditional health club, opening the market to the broad mass of women. For each group, plot a value curve showing how much buyers receive in each of the factors. The Blue Ocean Strategy Blue Ocean Strategy (BOS) is a radical marketing approach which focuses on targeting untapped markets for steady growth and high profits rather than competing within existing saturated markets. Blue ocean strategy is a strategy that challenges the firms to foresee beyond competition by creating new uncontested market space i.e. Blue Ocean Strategy frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index. It was expanded upon in their best-selling 2005 book, “Blue Ocean Strategy”. © Chan Kim & Renée Mauborgne. Companies must work backwards from the point where the trend reaches its logical conclusion. By defining and seeing examples of the Blue Ocean Strategy, your organization can learn how to execute on this strategic planning … The concepts behind Blue Ocean Strategy are tangible and well documented. This strategic planning model is a departure from the typical management exercise that focuses on number crunching and competitive benchmarking. In reality, however, Curves exploded demand in the U.S. fitness industry, unlocking a huge untapped market, a veritable blue ocean of women struggling and failing to keep in shape through sound fitness. Divergence helps differentiating company from the industry’s average profile and helps them to achieve a leap in value on strategy canvas, such as low-cost business model. We’ll cover 15+ Blue Ocean Strategy examples so you can figure out how to create your own blue ocean. In the business world, a Blue Sea is a space/market easier to navigate as it’s not crowded like the classic red ocean. As an entrepreneur you will be researching markets most of which will either be owned by 2 conglomerates. The strategy can… Blue Ocean that makes the current competition irrelevant. Red Ocean: 1 000 stuks x ( verkoopprijs van € 250 minus kostprijs van € 175) = € 75 000 marge . Value Innovation Value Innovation Costs Buyer Value Value Innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers. In this essay I will critically analyze and evaluate the Blue Ocean Strategy; its value to small-to-medium size enterprises and how it can create a demand in today’s hyper-competitive market space.I will also discuss the key elements required to develop the Blue Ocean Strategy. Master Blue Ocean Strategy—create effective business strategies & beat the competition through target costing, value curves, buyer utility & more! With Blue Ocean strategy, innovators are able to systematically think through ways to create value for their target customers versus the competition. Could you create a blue ocean of new market space as Curves did by applying path two of blue ocean strategy’s six path’s framework? Blue Ocean Strategy & Shift Tools Figure 1. The Four Actions Framework developed by W. Chan Kim and Renée Mauborgne is used to reconstruct buyer value elements in crafting a new value curve or strategic profile.

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